Lead organisation: Producers Direct
Local partners
- KALRO
- KENVO
- Sireet Outgrowers Cooperative
- Mabale Tea Factory
- Gumutindo Coffee Cooperative
International partners
- MasterCard Labs
- Vodafone
- WeFarm
- Restless Development
This project addressed the inefficient and fragmented value chains by utilising technology to provide necessary data, tools and information to improve livelihoods, promote value chain inclusion and build resilience for smallholders. It identified the causes of this as being lack of production data, lack of logistics data, lack of relevant agricultural information, and low financial literacy and inclusion. The project aimed to ensure empowered smallholder households have access to systems, tools, data, and information that increases value chain efficiency and inclusion, increases their market opportunities, economic growth and poverty reduction, and ensure financial inclusion especially for women and youth. Click here to download the problem statement.
Key Achievements:
- 346,000 people were supported through Wefarm, 2Kuze and other digital tools set up to support resilience in Kenya, Uganda and Tanzania.
- The project worked to scale up the FarmDirect digital platforms reach, and 404 farmers were onboarded as a result. Over 90% of farmers surveyed said that record keeping (FarmDirect) has improved farming and decision making by improving productivity, incomes or crop quality.
- 4,299 smallholders received in-person training and were supported to strengthen resilience during the scaling phase.
- Over 500 Youth Leaders in place across Kenya, Uganda and Tanzania.
- Kenya and Uganda Policy Review report (led by Kenvo) provided a synthesis of agriculture/business opportunities for youth engagement.
- Producers Direct, with funding from the World Bank, will be able to make further strides in refining the digital tools, continuing to support smallholder farmers to transition to resilient small-scale businesses.